Archive for June, 2006

We’ve seen Shirely Phelps Roper from the Westboro Baptist Church who’s church hates America from godhatesamerica.com. This is an interview with her, from Negative Penguin’s own “Political Inversion with Paul Tevis”.

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…So it is becoming uncomfortable for us to pretend that everything is the same at this table. Star, regrettably, will no longer be on this show.

Barbara Walters, 75 announced yesterday on the American ABC Network’s “The View” program that longterm co-host Star Jones-Reynolds would not be appearing on any future episodes. She did announce her resignation the day before saying her last episode would be in July, however due to Star’s heated words in “People” magazine she has been relieved of her duties immediately.

Reynolds has been well known for her diva antics and ever since the announcement that Rosie O’Donnell would take over from the now departed Meredith Vierra who left to co-anchor the Today Show there have been rumous that Reynolds would depart the high rating daily chat show.

O’Donnell had in the past made critical comments about Reynolds especially regarding her weight and claims of Gastric bypass surgery. Reynolds had been with the program since it’s inception in 1997. No replacement has been announced yet.

I do not usually source posts from elsewhere but saw this on BizPodcasting and a link to the original post on PR Thoughts. Anyways it is a good list of 10 Good Reasons for a Broadcaster to Podcast.

1. A good way to give a second life to a huge amount of content that would directely becomes archives.
2. An opportunity to create and develop a new audience which might become a new community for the brand.
3. A way to prepare an evolution to “Television on Internet”.
4. Generating new traffic on the corporate web (podcasters and bloggers will link to the new available podcast).
5. Providing a new form of content, for a younger audience.
6. Generating some rare content, available only and exclusively through the podcast.
7. Making some buzz to launch new TV shows: give pieces of exclusive previews through the podcast to give a flavour of it prior to the big launch.
8. A new source of revenu: you can have sponsors for your podcast (allocine is the first in France having been including ads in the show).
9. Generate excitement for existing shows by producing “best of XYZ”.
10. An interesting way to reach niche audiences that would not normally be reachable for financial means.

Link to full post at PR Thoughts.